Updating the blog after a loooong time…
@ Nielsen: Now it has been almost 3 years, let me summarize what I had been doing…
I am Senior Executive, Client Solution with Nielsen (India) Pvt. Ltd. (earlier The Nielsen Company)
I am having a nice stint with IMR B2B team, many projects, ups & downs, highs & lows, joy & sorrow.
Would like to portray few of the domain skills
• Executing market research of data for making high-quality business reports.
• Conducting market analysis to assess prevalent financial & economic environment, identifying business risks & implement effective mechanisms to mitigate the same.
• Analyzing business processes, assist management in taking critical business decisions.
• Defining research objectives after consultation, designing the research plan while preparing research reports; interpreting results and providing recommendations.
• Identifying new streams for revenue growth & developing marketing/ advertisement plans to build user preference and achieving the business targets.
• Understanding market implying analysis of market size, trends/ trade/ attitudes & habits/ economic environment/ technological changes/ social/ culture environment/ demographic changes/ substitute markets.
• Interfacing with key influencers among Corporate for ascertaining requirements, and making presentations to create product awareness
The job responsibility and key deliverables:
• Interacting with client for briefing, debriefing and proposal designing & discussion.
• Identifying potential markets and factors affecting product demand while analyzing data on customer demographics, preferences, needs, and buying habits.
• Evaluating methods and procedures for collecting data, primary & secondary as field surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Collating, documenting & compiling reports of findings, illustrating data graphically and translating complex findings into presentable format.
I have handled individual projects on different categories as market sizing, concept testing, usage and attitude (U&A), customer satisfaction and market assessment studies.
But, still hungry for more learning and new types of project…
@ Nielsen: Now it has been almost 3 years, let me summarize what I had been doing…
I am Senior Executive, Client Solution with Nielsen (India) Pvt. Ltd. (earlier The Nielsen Company)
I am having a nice stint with IMR B2B team, many projects, ups & downs, highs & lows, joy & sorrow.
Would like to portray few of the domain skills
• Executing market research of data for making high-quality business reports.
• Conducting market analysis to assess prevalent financial & economic environment, identifying business risks & implement effective mechanisms to mitigate the same.
• Analyzing business processes, assist management in taking critical business decisions.
• Defining research objectives after consultation, designing the research plan while preparing research reports; interpreting results and providing recommendations.
• Identifying new streams for revenue growth & developing marketing/ advertisement plans to build user preference and achieving the business targets.
• Understanding market implying analysis of market size, trends/ trade/ attitudes & habits/ economic environment/ technological changes/ social/ culture environment/ demographic changes/ substitute markets.
• Interfacing with key influencers among Corporate for ascertaining requirements, and making presentations to create product awareness
The job responsibility and key deliverables:
• Interacting with client for briefing, debriefing and proposal designing & discussion.
• Identifying potential markets and factors affecting product demand while analyzing data on customer demographics, preferences, needs, and buying habits.
• Evaluating methods and procedures for collecting data, primary & secondary as field surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Collating, documenting & compiling reports of findings, illustrating data graphically and translating complex findings into presentable format.
I have handled individual projects on different categories as market sizing, concept testing, usage and attitude (U&A), customer satisfaction and market assessment studies.
But, still hungry for more learning and new types of project…
